Meet Butters BBQ, where pitmaster Joshua Faust is serving up some of the best barbecue in Pontiac, Illinois. His St. Louis style ribs have earned quite the reputation, and the smoked mac and cheese? It's pure comfort food perfection.

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Josh approached me with a beautiful hand-drawn illustration that needed adapting for professional use. We transformed it into two versatile, solid-color logo options that work seamlessly across his merchandise and business materials. To add a playful touch to his brand, I created a charming butter illustration that became a signature element throughout his website and marketing collateral.

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What makes this project special is how we broke away from traditional barbecue branding. Instead of the expected dark and moody aesthetic, we created a bright, welcoming design that captures Josh's genuine personality. The custom website, complete with a freshly designed menu, strikes the perfect balance between professional and approachable.